Key Takeaways from This Article
- YouTube has announced the phased experimental launch of its subscription service, “YouTube Premium Lite,” in Japan.
- This “Lite” version omits advertising for “YouTube Music” content, as well as video downloads for offline playback and background playback, which are included in the full “YouTube Premium” service.
- It is priced at ¥780 (tax included) per month, which is ¥500 less than the ¥1,280 (tax included) monthly fee for “YouTube Premium.”
Google’s video service, YouTube, announced on Friday, September 26, 2025, that it will sequentially begin an experimental offering of “YouTube Premium Lite,” a subscription service that has been available in select overseas markets since around 2021, within Japan.
“YouTube Premium Lite” is a “Lite” version of YouTube’s subscription service, “YouTube Premium.” While the primary benefit of “YouTube Premium Lite” is the absence of ads, it does not include features offered in “YouTube Premium” such as ad-free viewing of “YouTube Music” content, temporary saving of videos for offline playback, and background playback. These features will not be available.
The price is ¥780 (tax included) per month, which is ¥500 less than the ¥1,280 (tax included) monthly fee for “YouTube Premium.” The experimental offering of “YouTube Premium Lite” is scheduled to begin within the next few weeks starting Friday, September 26, 2025. YouTube also stated that new ways for members to maximize their subscription service will be announced within 2025.
Incidentally, there have been instances overseas where the experimental offering of “YouTube Premium Lite” has ended. Therefore, depending on subscriber numbers and usage, it is possible that the service in Japan may also be temporary.
Today, we are launching a phased experimental rollout in Japan of a new plan, YouTube Premium Lite, for ¥780 (tax included) per month, offering an affordable way to enjoy a wide variety of YouTube videos without ads. It is expected to be available within the next few weeks. This new plan was developed following the surpassing of 125 million YouTube Premium and YouTube Music subscribers worldwide. We will continue to strive to provide better subscription services.
YouTube Premium Lite is a plan designed for users who primarily want to enjoy videos of games, comedy, cooking, learning, and more without ads, and it is compatible with various devices such as smartphones, computers, and TVs. With YouTube Premium Lite, you can watch a variety of videos without ads, but ads may still appear for music content, short videos, and when searching or browsing the site. For those who want to enjoy music ad-free on YouTube and YouTube Music, or who wish to use offline playback and background playback features, we recommend the YouTube Premium plan.
To offer flexible choices that cater to users’ diverse preferences, we have now launched YouTube Premium Lite in Japan. This service expansion will also lead to new revenue opportunities for creators and partners. We plan to conduct experimental rollouts of YouTube Premium Lite in more countries and announce new ways for users to maximize the subscription service model within the year.
YouTube Premium Lite Launches in Japan: A New Plan for Ad-Light Viewing at an Affordable Price – YouTube Blog
Source: YouTube
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