- It appears that purchase benefits for the “Pixel 10a” on the official Google Store have been updated in line with the rebranding of “Fitbit Premium” to “Google Health Premium.”
- The 6-month “Fitbit Premium” offer, previously included as a purchase benefit for the “Pixel 10a,” has been removed from the US Google Store.
- Conversely, as of Monday, June 1, 2026, the Japanese Google Store still lists all three benefits for “Pixel 10a” purchases: “Google One Basic (100GB),” a 3-month “YouTube Premium” trial, and a 6-month “Fitbit Premium” trial.
As announced at “Google I/O 2026,” the subscription service exclusively for Fitbit devices, “Fitbit Premium,” was rebranded to “Google Health Premium,” effective Wednesday, May 27, 2026 (JST).
The transition from “Fitbit Premium” to “Google Health Premium” is more than just a name change; it also includes a significant price hike, moving from 680 yen per month (tax included; $9.99 in the US) to 1,580 yen per month (tax included; $15.99 in the US).
In conjunction with this rebranding, it appears that the “Pixel 10a” purchase benefits on the official Google Store have been updated. The 6-month “Fitbit Premium” benefit, which was previously part of the “Pixel 10a” purchase bundle, has been removed from the US Google Store.
Previously, “Pixel 10a” buyers received three benefits: “Google One Basic (100GB),” a 3-month “YouTube Premium” trial, and a 6-month “Fitbit Premium” trial. With this change, the US Google Store now only offers the “Google One Basic (100GB)” and 3-month “YouTube Premium” benefits.
Meanwhile, as of Monday, June 1, 2026, the Japanese Google Store still maintains all three benefits for “Pixel 10a” purchases: “Google One Basic (100GB),” the 3-month “YouTube Premium” trial, and the 6-month “Fitbit Premium” trial. However, it is expected that this will eventually be reduced to the same two benefits—”Google One Basic (100GB)” and the 3-month “YouTube Premium” trial—as seen in the US.
Although “Google Health Premium” has replaced “Fitbit Premium” at a higher price point, it is now offered as a new perk for “Google AI Pro” and “Google AI Ultra” subscriptions. In other words, “Google Health Premium” is included at no extra cost for “Google AI Pro” and “Google AI Ultra” members.
Source: Google Store
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