- It has been three months since the official announcement of the “Google Pixel Tag.”
- It will go on sale in the U.S. tomorrow, Wednesday, November 11, 2026, and is scheduled to go on sale in Japan sometime in November 2026.
- The price in Japan is 5,010 yen including tax (set of 4 / 16,940 yen including tax).
Three months ago, on Wednesday, August 12, 2026, at the Google hardware launch event “Made by Google (Made by Google 2026),” the “Google Pixel Tag“—a Bluetooth tracker tag compatible with Google’s device location and sharing service “Find Hub”—was officially announced alongside the new-generation Google Pixel device “Pixel 11” series.
Three months since the announcement. It has already been three months, and the “Google Pixel Tag” is finally about to be released.
The “Google Pixel Tag” is set to launch tomorrow, Wednesday, November 11, 2026, in the US, and is scheduled for release within November 2026 in Japan. The domestic price in Japan is 5,010 yen including tax (4-pack set / 16,940 yen including tax).
However, since even pre-orders haven’t started yet, it feels a bit hard to believe.
“Google Pixel Tag”
The “Google Pixel Tag” is a Bluetooth tracker tag compatible with Google’s device location and sharing service, “Find Hub.”
The main unit features a slim and lightweight yet bend- and crack-resistant stainless steel body, along with IP67-rated dust and water resistance. It has a built-in speaker, allowing you to locate your belongings by playing a sound, or conversely, press the button on the tag itself to ring your smartphone.
It uses a replaceable coin-cell battery (CR2032), which provides up to one year of use on a single replacement.
Setup is simple: just pull out the battery tab and bring it close to a device running Android 9 or later. It pairs automatically via Fast Pair. You can also select item categories or set custom labels within the “Find Hub” app, and share the tag with up to 10 people.
For location tracking, it utilizes Ultra Wideband (UWB) technology, which supports the high-precision ranging technology “Bluetooth Channel Sounding.” On compatible devices, you can track down items with high accuracy while being visually guided by distance and direction. Even when out of Bluetooth range, it pinpoints locations by leveraging a network consisting of over 1 billion Android devices.
Location information is sent to the network with end-to-end encryption, ensuring a privacy-conscious design. In addition, you can check the tag’s location or play a sound from the “Google Pixel Watch” series via the “Find Hub” app or a browser, and if you are using the “Pixel Buds” series, you can even talk to “Gemini” to make the tag ring.
The domestic price of the “Google Pixel Tag” in Japan is 5,010 yen including tax (4-pack set / 16,940 yen including tax).
“Google Store” Product Page Link
Source: Google (https://blog.google/intl/ja-jp/products/devices-services/google-pixel-tag/)