- Google Japan has announced the pre-order schedule for new products, including the “Pixel 11” series, to be unveiled at “Made by Google.”
- Pre-orders will begin at 11:00 PM on Wednesday, August 12, 2026.
- Compared to previous years, the rollout for this year’s (2026) “Pixel 11” series is an exceptional development.
On Monday, August 3, 2026, local time, Google released a teaser for the next-generation foldable Google Pixel device, the “Pixel 11 Pro Fold,” on the official Google e-commerce site, the “Google Store,” while also kicking off a countdown toward the announcement and pre-order launch of the “Pixel 11” series.
The countdown on the “Google Store” was ticking down toward 11:00 PM on Wednesday, August 12, 2026 (JST). Furthermore, with the message stating, “Google Pixel 11 series pre-orders start on August 13,” it initially appeared that pre-orders for the “Pixel 11” series in Japan would begin on Thursday, August 13, 2026. However, it turns out that is actually not the case.
On Tuesday, August 4, 2026, the social media account of Google’s Japanese subsidiary, Google Japan, announced the pre-order schedule for the new products—including the “Pixel 11” series—that will be unveiled at the “Made by Google” event scheduled for Wednesday, August 12, 2026, at 6:00 PM local US time (Thursday, August 13, 2026, at 7:00 AM JST). According to the announcement, pre-orders will actually begin at 11:00 PM on Wednesday, August 12, 2026.
Since the “Made by Google” event starts at 7:00 AM JST on Thursday, August 13, 2026, pre-orders will become available 8 hours before the event even begins. Looking at how things have been handled in the past, this year’s (2026) rollout for the “Pixel 11” series is quite unusual.
August 12 at 11:00 PM: Pre-orders begin
August 13 at 7:00 AM: “Made by Google” begins
It is unclear why the “Pixel 11” series is seeing such an unusual rollout this year in 2026, but in any case, if you are planning to get the “Pixel 11” series, make sure not to miss 11:00 PM on Wednesday, August 12, 2026. Besides, having a countdown for the pre-order launch and a separate countdown for the new product announcement event “Made by Google” running simultaneously is awfully confusing.
Source: Google Store