- Nothing CEO announces the rollout of the company’s products at Best Buy, a major US electronics retailer.
- Being carried in over 500 Best Buy locations across the US represents a significant expansion of the company’s sales channels.
- Carl Pei describes this as “a big step” for their US expansion.
Carl Pei (@getpeid), CEO of the UK-based venture Nothing Technology (“Nothing”), announced on Friday, June 12, 2026 (local time), that the company’s products are now available at the major US electronics retailer, Best Buy.
Until now, Nothing products in the United States have been primarily available through online channels. However, the move to be carried in over 500 Best Buy stores across the country marks a major expansion of their distribution network. Carl Pei himself has referred to this as “a big step” for their US expansion.
In Japan, Nothing products are already available not only online but also at major electronics retailers like Bic Camera and Yodobashi Camera. While there has been news regarding the planned opening of a flagship store in Tokyo, there is currently no further information available.
